Product Placement

Product placement or embedded marketing is a form of advertisment where branded goods or services are placed in a context, usually via ads such as movies, the storyline of tv shows or new programmes. Now a days music videos can also be shown on music channels based fully on music videos such as 'MTV'. Whereas before only certains h ows such as 'Top Of The Pops' would feature them. This shows the new importance of music videos and how they are almost as important as the song. There are also many other ways for people to view music videos such as the internet. A common site used is youtube.com who recentlet just, lifted a ban of all music videos to be availiable , as artists can loose out on a lot of money this way. However there are also sites such as Yahoo music and VH1.com. Websites are a great way of watching music videos as you are able to choose the exact video that you would like to watch rather than watching the countdown of the charts on a music channel. A more recent way of viewing music videos is downloading them onto an ipod. When ipod released a new form of mp3 player they released an ipod which allowed the consumer to download and watch their chosen music videos from their music store itunes. This gave the artists another way of marketing their product. We have decided that our music video will be veiwed on well known music channels but, not mainstream ones such as MTV or TMF as we would prefer it to be viewed on channels such as E4 which plays independant and up coming bands which suits our music video's theme.