Friday, 7 May 2010

real media artifact



Justin Timberlake- Senrotia
Director-?
Genre- Pop, Latin
The first camera shot is an establishing shot which shows that this music video is set in a hot country as there is sand on the floor and a women standing not wearing a lot of clothes, because it so hot. The instruments used also help to reflect where they are as a cow bell and maracas are used which give the songs a Spanish/ Latin feel. Justin then walks into a little bar where a lot of different camera shots are used to get a full picture of where he is such as close-ups and panning. After a few seconds you recognise that it’s a bar. There is a lot of women on sexual display as they are not wearing much clothing and seem to be playing up to the camera by sitting and standing in certain ways. Justin sit down next a women and looks over to the band playing which you can see are playing the music which is being used for the song. They all look really bored and the music seems very repetitive. As Justin walks up to the stage where the band are playing, there are a few more camera shots almost to remind the audience how boring the bar is at the moment so you can compare it to how lively it will probably be once Justin starts singing. The lyrics start ‘’ On that sunny day didn’t know I’d meet such a beautiful girl, walking down the street’’, at this point the camera cuts to a stereotypical Spanish women with dark skin, dark hair and eyes with a bright red dress on and bright red high heels. The women walks into the middle of the bar and starts dancing, you can see she is making a lot of eye contact with Justin as he is performing on stage and its as if she is dancing for his pleasure. This also means it is pleasing for other men to watch as there is lots of close-ups of her body and face. There is also a lot of close-ups of Justin’s face and body, this works well for him as a singer as a lot of girls find him attractive and by doing close-ups of him throughout the video, they are almost advertising him, meaning hopefully a lot more girls will buy his songs and watch his videos again. The camera then cuts to a shot of Justin dancing with a woman who has a lot of leg showing and this is emphasised by close-ups. Again this is used to entice men into wanting to watch this video. The fact that he’s dancing with a lot of different women also reflects his personality as Justin is known for being a ladies man, and because he is not focusing on one single women it doesn’t seem to make the young girls go off him as it almost shows he likes every type of women making them think that they might have a chance. He also calls them all ‘senorita’ which gives off the impression that he wants them to feel special as he also says ‘’ She deserves a crown, now hasn’t it been found?’’ this also helps him to be portrayed as man who respects women and just wants them all to feel special rather then a man with only one motive. This is again reinforced by his lyrics as a minute later the heavy beat stops and he sings ‘’ When I look into your eyes, I see something that money cant buy’’, that fact that the heavy beat stops gives it a more soft tone and more meaningful it also shows he has a lot of charm and knows how to treat a lady, making girls like him more and therefore he is more likely to get better sales.There is then camera shots back at the pub with him performing you can see there is now a lot more people in the middle dancing and having fun. There is also a close- up of Justin having just looked at the all the people up dancing, having un he smiles and laughs showing he has achieved what he wanted to which is a much more lively place with men and women mixing together.The ending of this song is very appealing as he gets the other people involved by making the men sing ‘ It feels like something’s heating up, can I leave wit chu?’’ and the women ‘’ I don’t know what im thinking bout really leaving wit chu’’ you can tell that when he sings this particular song live the ending would be really good as it would involve his audience and it also makes them all come together which is the main reason of this song, getting men and women together. His last words are ‘Gentlemen goodnight, Ladies….Good morning’’ which is quite humorous and again shows how he gets on well with women.

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