Kanye West- Heartless
Director-Hype Williams
Genre- Alternative hip hop, Synthpop
The first opening scene of this music video you can see that they have decided to use animation, which kanye West has done before and I personally think works well with his style of music. The lyrics used in this music video are emphasised by the visuals for example ‘’In the night’’ , and the setting where he is looks dark and possibly like space as its got what seems to be lots of stars and ‘galaxies’. A bit further into the music video his lyrics again emphasised by the visuals, ‘’ How could you be so heartless?’’ , at th4e point of saying heartless the background turns from a blue to a red and as his voice echoes its as if the visuals are rippling in sync with his voice. The choice of colour is quite obvious as love is associated with the colour red and so is danger and fear and he’s singing about losing someone he loves to this work well. As soon as Kanye West starts singing you instantly recognise it as his song because of the voice as he tends to use synthesisers in certain songs, especially if it suits the songs well for example for this song it works well as it reflects how lonely he is because he is no longer with this women because it sounds quite echoy. Some more lyrics I found interesting significant was ‘’ He lost his soul to a women so heartless’’ , and again like he used before the visuals turn red and start moving towards the person watching the video almost as if he is shouting it and his sound waves are projecting at you. The word ‘heartless’ is repeated 3 times which is a good way to reinforce the meaning. Throughout most of the beginning scene there is a women above him and because of setting of the scene its almost suggesting she is his world because she is a lot bigger than his character which could also suggest she dominates him. The camera then cuts to a shot of him walking down a dark street all alone. The lyrics then become e a bit more fast paced and you begin to understand the story behind the song which is about a women who he’s lost but wants back even though they have both been horrible to each other he thinks it will work.There are a lot of women used in this video which kanye’s character just walks straight past without a glance even though they are all wearing little clothing which shows his love for this women as he is not interested in any others. I have noticed throughout a lot of Kanye’s music videos he often uses his body to express a lot of passion and he uses it a lot in the particular video by using his hands and the way he moves which has been proved that people tend to do if they are really passionate about something. The next setting used is what looks like supposed to represent a club although you cannot see any objects that may suggest this there is a lot of flashing lights, some in beat with the music and a women who is dancing as if for show as she looks into the camera a lot. A heavy beat within the music also kicks in which gives the impression of being in a club as they often play very loud heavy bass music. The women dancing is another example of the many women in this music video being used for sexual display by wearing very little clothing with lots of close-ups of body parts.The last setting to this music video is again on the streets but, this time looks as though it is supposed to represent New York because there is a lot of flashing lights from different shops. The difference is though the words flashing are intertexual references as they are advertising Kanye’s songs such as ‘’ Heartless’’ ‘’Love Lockdown’’ and ‘’Robocop’’ I think this is a very interesting way of advertising his songs as its almost like subliminal messages as because the lights are flashing on and off so quick it is quite difficult to work out what they actually say. He also uses words from the lyrics of this song or words associated with what the songs about, For example ‘’Heartless’’ ‘’Up 3 am’’ ‘’Nightmare’’ and ‘’Paranoid Place’’ this again is a very interesting way of reinforcing the lyrics but, I think it works well because it as if all the words are things going on his head and we are able to gain insight into what he’s thinking which I feel is the main object of a song as a song is a way of expressing yourself and this is what a lot of artists do. Lastly as the song is ending there is a shot of what looks to be the women who he loves, she looks back at him then walks towards the door as the door shuts the music ends abruptly which suggests he has just lost this women who he loves. The sudden ending gives it quite a dramatic ending and because of watching and listening to the song, as a audience you feel quite sad for it being a unhappy ending as there were true displays of Kanye’s character really loving this women and then the ending is that they don’t get back together which I think shows how powerful a music video can be especially when emphasising the lyrics.
Director-Hype Williams
Genre- Alternative hip hop, Synthpop
The first opening scene of this music video you can see that they have decided to use animation, which kanye West has done before and I personally think works well with his style of music. The lyrics used in this music video are emphasised by the visuals for example ‘’In the night’’ , and the setting where he is looks dark and possibly like space as its got what seems to be lots of stars and ‘galaxies’. A bit further into the music video his lyrics again emphasised by the visuals, ‘’ How could you be so heartless?’’ , at th4e point of saying heartless the background turns from a blue to a red and as his voice echoes its as if the visuals are rippling in sync with his voice. The choice of colour is quite obvious as love is associated with the colour red and so is danger and fear and he’s singing about losing someone he loves to this work well. As soon as Kanye West starts singing you instantly recognise it as his song because of the voice as he tends to use synthesisers in certain songs, especially if it suits the songs well for example for this song it works well as it reflects how lonely he is because he is no longer with this women because it sounds quite echoy. Some more lyrics I found interesting significant was ‘’ He lost his soul to a women so heartless’’ , and again like he used before the visuals turn red and start moving towards the person watching the video almost as if he is shouting it and his sound waves are projecting at you. The word ‘heartless’ is repeated 3 times which is a good way to reinforce the meaning. Throughout most of the beginning scene there is a women above him and because of setting of the scene its almost suggesting she is his world because she is a lot bigger than his character which could also suggest she dominates him. The camera then cuts to a shot of him walking down a dark street all alone. The lyrics then become e a bit more fast paced and you begin to understand the story behind the song which is about a women who he’s lost but wants back even though they have both been horrible to each other he thinks it will work.There are a lot of women used in this video which kanye’s character just walks straight past without a glance even though they are all wearing little clothing which shows his love for this women as he is not interested in any others. I have noticed throughout a lot of Kanye’s music videos he often uses his body to express a lot of passion and he uses it a lot in the particular video by using his hands and the way he moves which has been proved that people tend to do if they are really passionate about something. The next setting used is what looks like supposed to represent a club although you cannot see any objects that may suggest this there is a lot of flashing lights, some in beat with the music and a women who is dancing as if for show as she looks into the camera a lot. A heavy beat within the music also kicks in which gives the impression of being in a club as they often play very loud heavy bass music. The women dancing is another example of the many women in this music video being used for sexual display by wearing very little clothing with lots of close-ups of body parts.The last setting to this music video is again on the streets but, this time looks as though it is supposed to represent New York because there is a lot of flashing lights from different shops. The difference is though the words flashing are intertexual references as they are advertising Kanye’s songs such as ‘’ Heartless’’ ‘’Love Lockdown’’ and ‘’Robocop’’ I think this is a very interesting way of advertising his songs as its almost like subliminal messages as because the lights are flashing on and off so quick it is quite difficult to work out what they actually say. He also uses words from the lyrics of this song or words associated with what the songs about, For example ‘’Heartless’’ ‘’Up 3 am’’ ‘’Nightmare’’ and ‘’Paranoid Place’’ this again is a very interesting way of reinforcing the lyrics but, I think it works well because it as if all the words are things going on his head and we are able to gain insight into what he’s thinking which I feel is the main object of a song as a song is a way of expressing yourself and this is what a lot of artists do. Lastly as the song is ending there is a shot of what looks to be the women who he loves, she looks back at him then walks towards the door as the door shuts the music ends abruptly which suggests he has just lost this women who he loves. The sudden ending gives it quite a dramatic ending and because of watching and listening to the song, as a audience you feel quite sad for it being a unhappy ending as there were true displays of Kanye’s character really loving this women and then the ending is that they don’t get back together which I think shows how powerful a music video can be especially when emphasising the lyrics.
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