Katy Perry- Hot n Cold
Director (Producer)- Dr. Luke
Genre- Dance pop, Electropop, Electrorock
Director (Producer)- Dr. Luke
Genre- Dance pop, Electropop, Electrorock
At the start of the music video there is an establishing shot of a church, the camera then zooms in and you can see that there is a wedding going on with Katy Perry being the bride and a man named Alexander is the groom. The vicar begins to talk, at which point there is a shot of the Katy’s bridesmaids. Straight away you notice that there a bit different from the normal as they are all dressed quite untidy and have different coloured dresses and there is also a man that is in a dress, holding a dog. I think this is typical of Katy as she is quite well known for her quirky dress sense and loud personality and this shines through with details such as this and her wedding dress is not the average you would often see.
The vicar then asks Alexander if he would like to marry Katy and there is a quick reaction shot and a zoom to his kneck where you can see he has just gulped so is clearly nervous, everyone begins to look at him .If you listen carefully you also notice the diagetic sound of birds tweeting has stopped, which reinforces the fact that something is not right.
Katy looks away then looks back at him which is when the music starts and she begins singing whilst everyone starts dancing. The church then turns almost into a disco as red lights start flashing in time with the beat, the use of red light is quite useful as most people associate this colour with fear and danger. Red is also used further into the video when Katy begins performing a song at a club, she is dressed in all read and there are again red flashing lights. As the chorus kicks in the choice of lyrics are interesting as she sings ‘ ‘Your hot then your cold, your yes then your no, your in then your out, your wrong when its right, its black and it white, we fight, we break up we kiss, we make up’ These lyrics are again amplifying the fact that it seems Alexander has changed his mind in wanting to marry her as all these are opposites.
There’s then a shot of Alexander being taken into a club by a few girls, he is then lifted up and starts ‘crowd surfing’, Katy then sings ‘ Now’s a dead battery’, and Alexander is dropped which is quite humorous as its like he’s being brought back down to earth. A crane shot is then used to give a view of the whole club which has a lot of red strobe lights and one main white light on Katy which looks as though it is used to show her importance compared to any of the other girls in the club.
Katy Perry uses quite a few dance routines throughout the music video and in one in particular she is the only girl who is wearing shorts and there is a few close-ups of her legs which is an example of scoprophilia, which is when a women or man is used for sexual display. In the music video I think it is used well as it means both men and women will watch the video as women will be interested in the music and men more in watching Katy herself. This will help her sales and I hope I can appeal to both mend and women as well.
The vicar then asks Alexander if he would like to marry Katy and there is a quick reaction shot and a zoom to his kneck where you can see he has just gulped so is clearly nervous, everyone begins to look at him .If you listen carefully you also notice the diagetic sound of birds tweeting has stopped, which reinforces the fact that something is not right.
Katy looks away then looks back at him which is when the music starts and she begins singing whilst everyone starts dancing. The church then turns almost into a disco as red lights start flashing in time with the beat, the use of red light is quite useful as most people associate this colour with fear and danger. Red is also used further into the video when Katy begins performing a song at a club, she is dressed in all read and there are again red flashing lights. As the chorus kicks in the choice of lyrics are interesting as she sings ‘ ‘Your hot then your cold, your yes then your no, your in then your out, your wrong when its right, its black and it white, we fight, we break up we kiss, we make up’ These lyrics are again amplifying the fact that it seems Alexander has changed his mind in wanting to marry her as all these are opposites.
There’s then a shot of Alexander being taken into a club by a few girls, he is then lifted up and starts ‘crowd surfing’, Katy then sings ‘ Now’s a dead battery’, and Alexander is dropped which is quite humorous as its like he’s being brought back down to earth. A crane shot is then used to give a view of the whole club which has a lot of red strobe lights and one main white light on Katy which looks as though it is used to show her importance compared to any of the other girls in the club.
Katy Perry uses quite a few dance routines throughout the music video and in one in particular she is the only girl who is wearing shorts and there is a few close-ups of her legs which is an example of scoprophilia, which is when a women or man is used for sexual display. In the music video I think it is used well as it means both men and women will watch the video as women will be interested in the music and men more in watching Katy herself. This will help her sales and I hope I can appeal to both mend and women as well.
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